Manufacturers and distributors rely on unified commerce to propel their growth in today's intricate supply chain landscape. A dynamic solution that can adapt to the warehouse's demands is crucial for distributors seeking to scale efficiently. Unified Commerce platforms empower distributors by boosting sales, expanding customer reach, reducing sales cycles, and optimizing product and service order fulfillment processes. In the B2B sector, manufacturers and distributors are facing the challenge of keeping up with the changing digital preferences of their business customers. The increasing digital expectations are seen as a major threat by B2B decision-makers, as modern buyers expect the same smooth online experiences they have in their personal lives. Embracing unified commerce is not just a growth strategy for manufacturers and distributors; it is essential to meet the evolving needs of today's B2B customers.

What Is Unified Commerce?

Unified commerce in B2B customer service involves integrating key elements such as automation, user experience, omnichannel support, personalized interactions, and custom content to align with the changing expectations of customers. B2B clients now expect a seamless and personalized experience similar to what they receive in B2C interactions. By incorporating these elements, businesses can better meet the evolving needs of their customers in the B2B space.

Distributors today recognize the importance of leveraging their backend ERP systems to enhance their eCommerce platforms, and the level of integration directly impacts the customer experience they can deliver. However, navigating the complexities of the B2B landscape poses a challenge as different categories of organizations necessitate diverse solutions to cater to their unique requirements. Successful implementation of unified commerce strategies in the B2B sector requires a nuanced approach to address these distinct needs and deliver a seamless, personalized experience to customers across various touchpoints.

What Are The Benefits of Unified Commerce?

The modern supply chain requires a flexible solution that can grow alongside the warehouse, a pivotal component of manufacturers' and distributors' strategies for seamless communication. By integrating unified commerce with ERP and CRM, businesses can boost sales, expand customer base, reduce sales timelines, and enhance order fulfillment efficiency across multiple products and services. Here are some primary advantages:

Data Integration

Organizations often deal with large volumes of data across various systems, applications, and data warehouses. Understanding and accessing data from multiple sources can be challenging. Integration facilitates the connection of different data sources, consolidating all information in one centralized location helps enhance processes and enhance customer service.

Customer Experience

Manufacturers and distributors gain a comprehensive understanding of their customers by consolidating data from multiple sources. This enables organizations to deliver targeted messaging at the appropriate moment, ultimately enhancing the overall customer experience and boosting conversion rates.

Productivity

Organizations get a comprehensive overview of all relevant data from different sources is accessible in one cohesive interface by integrating and organizing information through advanced coordination systems. This results in more detailed insights and enables more strategic decision-making.

How Does Unified Commerce Integrated With ERP Improve Outcomes?

Combining the unified Commerce strategy and ERP offers manufacturers and distributors various benefits. Some of key benefits are:

• Organizations have the ability to streamline the publication and presentation of detailed product content by utilizing the product information management function within the platform. This feature enables the synchronization of products, categories, and product information across the unified commerce platform.
• Seamless integration with ERP systems enables real-time support for flexible pricing strategies based on specific contracts or job-related price lists used by the distributor.
• Real-time inventory synchronization, which includes location-specific inventory support, provides a clearer view of the stocks that are currently available.
• The order and reorder processes will be made more efficient through streamlining, allowing for end-to-end quote automation. Customers can easily request quotes online, which can then be sent to the ERP system. Additionally, tax and shipping calculations are seamlessly integrated from the ERP system.
• Credit sales will be streamlined by ensuring that credit transaction data is consistent across all systems, improving efficiency. The order management module within a unified commerce system will be customized to offer location-specific pickup or delivery options, as well as enhanced order tracking capabilities.
• Contact and customer information will be synced with the billing process for a streamlined invoicing experience when integrating with ERP. This synchronization will allow for easy access to customer payment details and ensures that invoices can be created and managed efficiently.
• The supply chain and logistics process will be managed and coordinated efficiently, with all order updates being synchronized throughout the fulfillment process.

How Does Nirmalya Suite Empower Organizations Streamline Supply Chain Management?

Nirmalya Suite is a comprehensive cloud-based platform that helps organizations streamline their business processes and unify their workforce, technology, and operations. It offers supply chain planning, advanced scheduling, and cohesive business processes to empower organizations in gaining a competitive edge and ensuring sustained success. The suite covers core operations like human resources, CRM, sales, service, manufacturing, inventory, asset management, purchasing, and financials, along with insights, reporting, and analytics. It provides real-time data for capacity planning, making it faster and more accurate, and includes industry best-practices, compliance, extensibility, and AI capabilities to help manufacturers quickly go live, reap benefits, and maintain efficiency and agility.

Nirmalya Suite provides organizations with a comprehensive solution for managing their supply chain with unified commerce platform to streamline the communication between manufacturers, distributors and customers. It offers seamless integration with third-party logistics providers (3PL) and includes advanced features such as AI-driven Demand Forecasting, Smart Replenishment, Dynamic Pricing for Inventory, Real-Time Inventory Visibility, Supplier and Lead Time Optimization, as well as a Dashboard and analytics. These tools are designed to enhance operational efficiency and streamline business processes in supply chain management.

Nirmalya Suite's supply chain management offers AI-powered demand forecasting to help organizations improve their operations. By using machine learning for inventory forecasting, it helps to analyze historical sales data, seasonal trends, local events, and customer behavior in real-time. This allows for more accurate predictions and better decision-making, ultimately helping organizations turn things around and optimize their performance.

Nirmalya Suite's supply chain management includes smart replenishment algorithms for efficient restocking. Instead of running out of fast-selling products or overstocking, AI helps organizations create automated purchase order systems that adjust based on real-time sales and demand trends. This just-in-time inventory system eliminates the need for unnecessary bulk orders and storage costs, maximizing sales and efficiency.

Nirmalya Suite's supply chain management offers dynamic pricing for inventory through AI technology. This helps adjust prices intelligently based on stock levels and buying behavior, preventing overstock without excessive markdowns. By analyzing urgency, shelf life, and demand elasticity, AI suggests discounts to prevent products from remaining on shelves. This enables businesses to keep a balance between supply and demand by adjusting prices with precision.

Nirmalya Suite's supply chain management offers a control tower for real-time inventory visibility, ensuring businesses are always prepared and never caught off guard. This AI-powered system utilizes RFID, IoT, and sensors to track stock movements in real time. By combining cloud-based inventory tracking, businesses have access to a live dashboard showing the location of every unit, whether it's on a shelf, in a truck, or in transit. This technology allows for early detection of potential issues before they impact customers, making it easier to prevent stockouts with real-time data.

Nirmalya Suite's supply chain management uses AI to optimize supplier selection and lead times, minimizing delays and maximizing uptime. By analyzing historical supplier behavior, shipping patterns, and external risks, AI helps organizations choose reliable partners and prepare for setbacks in advance. With vendor management and predictive lead time analytics, it helps organizations to better manage supply chain unpredictability and ensure smooth operations.

Nirmalya assists businesses in implementing AI solutions for customized inventory control, covering everything from forecasting to real-time visibility and replenishment. If you want to avoid excess stock or empty shelves, it's time to consider Nirmalya Suite, which is embedded with AI for inventory optimization. Contact us today to learn more.